Six Persuasion Techniques Explained with Propaganda Posters

Six Persuasion Techniques Explained with Propaganda Posters Every aspiring leader hopes to wield influence over their followers. The ability to sway others to your opinion is a useful skill in many areas, particularly in business. But persuading employees and staff to work according to your standards, goals, and values is no simple task. Today, large groups of people are influenced every day through the media, where celebrities, politicians, and social leaders can communicate directly with their followers, showcasing their ideas, products, and opinions.  But before the era of the Twitter feed, influence over others was a slightly more elusive concept. The distribution of advertisements, ideas, and calls-to-action was achieved largely through propaganda posters. Posters with striking visuals and messages have been used for centuries to inform, inspire, and galvanize public opinion. Often, they were used to drum up support for war, political ideology, and the promotion of controversial ideas of the time.  Dr. Robert Cialdini, renowned psychologist and marketing expert, developed “The 6 Principles of Persuasion;” his theory on the six main techniques used in persuasive communication to achieve maximum results. The following post  from Invaluable takes Cialdini’s six principles and compares them to famous propaganda posters throughout history, comparing techniques used in the posters to the principles. (Be sure to check out the full infographic below!) What’s interesting, though, is how perfectly the posters mirror their respective persuasion principle, even though they existed years before Cialdini’s principles were developed. Can you spot how these persuasion techniques are used in advertising, media, and politics to sway your opinions and motivate you to act a certain way?   Be sure to check out the full infographic below!  Reciprocity   Reciprocity suggests that individuals often feel obliged to repay or match some gift, favor, or kindness done to them by another. This principle is simple to apply in a business setting, or in any situation where you’d like to have a favor in your back pocket. Look for opportunities to be the first to give and make your contributions personal and genuine. These tactics help to strengthen relationships on the basis of appreciation and can be beneficial if you need help in the future. The poster used to visualize this principle comes from the World War I era, when the United States government began looking to immigrants to help invest in the war effort. The artist’s illustrations and bold messaging reminded immigrants of the time of their “debt” to America and asked for their help in raising money for their country.  Scarcity   The second principle, Scarcity, states that when something is limited or difficult to get, demand for that something grows exponentially. Communicating the need for urgency to consumers, clients, and employees can give business leaders a leg up when attempting to increase demand. If a certain product or service could soon become unavailable to consumers, they are more likely to pursue that product. During World War II, many American doctors were shipped overseas to aid in the war. The second propaganda poster instilled a sense of fear and urgency in the American public, who no longer had easy access to medical care. This poster implied that learning basic at-home-care skills was imperative to managing minor health concerns and encouraged the public to learn the basics of medicine.  Authority Authority, the third Cialdini principle, says that sources with credibility and expertise are more likely to be listened to. Consumers trust brands they know, even if they have never personally used the product. Whether you are promoting an idea, selling a product, or communicating with employees, showcasing your credibility can help to make you more believable to your audience. The poster associated with this principle shows the “Christ Guerilla,” the image of Jesus as a guerilla fighter during the Cuban fight against imperialism in the 1960’s and 70’s. This image called on the country’s religious roots and the authority of the Christian religion, suggesting that guerilla fighting was a noble cause.  Consistency The fourth poster displays the principle of Consistency and the familiar image of Rosie the Riveter, a famous World War II icon for American women working in factories during the war. Rosie, a fictional character created by J. Howard Miller for Westinghouse Electric, was a major influence in getting factory workers to increase their efforts during wartime. The poster resonated at the time of its creation in the 1940’s and continues to be a symbol for feminism and equality today.  Liking and Agreeing   Liking is the idea that people are more likely to agree with people or ideas they already like and agree with. Spending time to build rapport and strengthen relationships goes a long way towards developing meaningful, productive interactions. In this World War I poster, the artist draws on the British man’s emotion, calling him to serve in the war with the support of his wife. It also served to remind women to accept their husbands’ duties to serve and encourage them to do so. Using the opinions of their families, British men were pushed to action by these posters, which proved to be effective in the enlistment effort.  Consensus The final principle, consensus, implies that individuals are more likely to follow along with an idea if they believe the group at large subscribes to the idea. By highlighting what the larger social group thinks, individuals can be pushed to action through advertising that uses this principle. The poster representing this principle was used throughout the era of the Soviet Union and was meant to show that the Russian people were working together to achieve common goals. It was used heavily during the push towards Communism and during Stalin’s reign and was effective in creating mass support for those causes. Be sure to check out the infographic below! This guest post was authored by Emma Welsh Emma received degrees in both English and Radio-Television-Film from the University of Texas at Austin.  Although born and raised in Texas, Emma never picked up on saying yall, but she does own a pair of cowboy boots. In her spare time, Emma enjoys working on her blog or a creative writing piece. She believes telling a great story should always be the priority.    

Hiring A Fort Collins Resume Writing Service

Hiring A Fort Collins Resume Writing ServiceFort Collins is a relatively small city located in the Colorado foothills. In the mid-1800s, it was home to the famous Horseshoe Bend mining town and remains a well-known tourist destination. For those looking for employment opportunities, Fort Collins resumes writing services can help put you in touch with the right people in this community.In Fort Collins, no one is too busy to answer your call or e-mail. In fact, in many cases, you can even find yourself out of a job by simply not responding to an e-mail. There are a number of reasons why you might want to hire Fort Collins resume writing services. It could be because you have a great idea for a new start-up company, or simply that you want to improve your skills at your current job.It's not hard to see why so many people consider online resume writing services. The ease and convenience of having everything in the palm of your hand makes it easy to go about working on your resume. Whethe r you are a new employee or have worked somewhere else, a Fort Collins resume writing service can help you put together a unique and effective cover letter. You may also find that you are able to organize your time better than ever before as well.In a few short months you could have been passed over for another applicant. With a resume that showcases your skills, you could be one of the first few chosen to fill a position. Regardless of how the selection process works, you will have an edge.A Fort Collins resume writing service can help you meet the qualifications required to qualify for positions of all types. If you are looking for new opportunities, a Fort Collins resume writing service can help you reach your goals. In addition, you could use the services of a resume writing service if you are ready to take a step upin the world of work. With these services, you could find that your skills are valued and you are hired for a position that you deserve.For any job you might be inte rested in, it's crucial that you make use of the services of a resume writer. If you have experience working with a specific company, the resume writer can include information about your work experiences. They can even create your own cover letter. Of course, this is not the only way to get your resume noticed, but it will be a nice touch for those who are looking for a potential employer.Even if you are looking for a new job, you should know that there are always going to be people who want to learn more about the position you are applying for and that you could use some new knowledge to help get your application through the screening process. By using the services of a Fort Collins resume writing service, you could be sending a professional looking resume that can help show just how knowledgeable you are about a particular position. Whether you are in the military or just need to do something different with your resume, a Fort Collins resume writing service can help you get the ri ght connections in your path.Resume writing services will help you generate a resume that can help you find the perfect job. Whether you are looking for a new career or just want to show potential employers what you can offer, you could benefit from these services.

10 years of happiness at work - The Chief Happiness Officer Blog

10 years of happiness at work - The Chief Happiness Officer Blog 10 years ago today I had my first paying customer in Woohoo inc. I have now spent 10 years making millions of people in 30 countries happy at work. I have never before in my life done the same thing for 10 years running and I can honestly say that this is the most fun and the most fulfilling thing I have ever done. I am incredibly thankful to way too many people to mention here but I am fully aware that this journey would have been completely impossible without my great friends, playmates, partners and clients around the world to help me, inspire me and challenge me. Heres to the next 10 years and to our vision: A world where happiness at work is the rule and not the exception. Whos with me? :) And heres a little gallery to celebrate the last 10 years. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Protecting your social security number during a job search - Sterling Career Concepts

Protecting your social security number during a job search Protecting your social security number during a job search I was speaking with a client last week who asked me about providing your social security number on a job application. Its a common concern so I wanted to share our conversation here. We all know better than to share our social security number in our day to day life, and your job search is no different. When my client encountered the question on an online job application, she responded will provide later and I could not agree more. There is no reason to provide a social security number up front in the process. There may be an occasion to provide later in the process if you indeed are receiving an offer and need to go through a background and credit check, but until that time, there is no valid reason to release that number. Likewise, do not share your date of birth, drivers license number, or bank account information. These facts should never be listed on a resume, CV, or cover letter, nor should you ever provide them to an employer in any online or paper application. I can relate to job seekers feeling stressed in a competitive market and wanting to please the employer, but never feel bullied or pressured into providing personal information. No job opportunity is worth leaving yourself susceptible to identity theft. Opting to not provide this information at the onset should not have a negative impact on your candidacy. So, please, guard those 9 digits as closely as you do in any other situation. If and when you are ever asked to provide them at a later date, question the validity of the request at that time as well, and if you do elect to provide the number, do so carefully on a secured corporate website connection, in person, or over the phone. Never through email.

Turning lemons into lemonade - Hallie Crawford

Turning lemons into lemonade Finding your dream job sounds great right, but what if you can’t just jump ship? What if you’re stuck in your job for the time being because of financial reasons for example? I was talking to a client Anna about this the other dayâ€"sometimes we just have to make the best of where we are now. She can’t just quit her job; she’s in a dual income household that relies on her income. So for the moment at least, she has to make the best of it. Watch this video to learn more: How can you turn lemons into lemonade? There are small things you can do that can have a big impact on your job satisfaction. How can you turn lemons into lemonade at your work? Make a list of the things that bother you at work (however long it is!) and start brainstorming. Do you need to take a break in the middle of the day-get outside and take a walk if you can, even for just 15 minutes? Taking a break can re-energize you. If you feel isolated in your work because you’re not getting enough interaction with others-schedule lunch and coffee dates with co-workers or friends. Find ways to get out of the office, or to socialize more within your office or office building. One of my clients simply wrote down a list of accomplishments at the end of her day-every day-and she felt so much more satisfied with her work simply because she had a clearer sense of what she’d achieved every day. It doesn’t have to be hard, try a few things and see what happens. It’s worth the effort when you just have to make the best of it. Job Help Coach

The Nuiances of Resume Writing Nowra

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Why Everybody Is Completely Mistaken About What Does a Good Resume Look like 2017

Why Everybody Is Completely Mistaken About What Does a Good Resume Look like 2017 Concentrate on these sections to understand whether you meet the requirements for the position. Now it's not a great notion to include such info to your resume. A specialist summary sits at the peak of your resume beneath your header. You can start to make a list of all of the responsibilities you had. Also make sure that you take out the resume on a great superior paper as it makes the exact same as good looking. Attempt not to go over two pages, even if you've got a great deal of experience. Websites like Etsy enable you to download professionally designed resume templates all you need to do is add your own details. The perfect place to start is the Personal Summary section. A resume is the very first thing a possible employer looks at, at the right time of interview and so, the exact same should be a power-packed one. If you don't supply the info needed for the hiring agency to find out your qualifications, you may not be considered for the job. Just make sure, whichever format you select, which you're targeting it for the job which you're applying to. Everything in your resume must align with what they'll be on the lookout for in candidates. No need to create things hard to comprehend. The very last thing that you want to do is receive a job that you can't do. Like ev ery compelling story, the first couple of words are definitely the most important. When searching for a great resume sample the very first thing most individuals do is head to their favourite search engine and commence searching.